The College of Veterinarians of Ontario
Video, print, illustration
The College of Veterinarians of Ontario asked KAP to create a visual campaign to educate veterinarians and their clients about the veterinarian-client-patient relationship or VCPR. KAP storyboarded and illustrated a video that explained the VCPR and supported the video with print assets – posters and bookmarks – to inhabit veterinarian clinics. The visual campaign has been successful in engaging both veterinarians and animal owners.