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Catalyst Centre, University of Guelph

Visual Explanation

Catalyst Centre at the University of Guelph contacted KAP Design to visualize Precision AgriFood Technology Research and Innovation For Commercialization (PATRIC), an exciting new platform that “enables data-driven technologies and services to food producers, processors, distributors and retailers.”

The infographic was designed after a thorough discovery process with the Catalyst Centre team to clarify the pitch and multiple sketching sessions to arrive at a dynamic visual solution. The visual explanation was an important asset in the Catalyst Centre’s funding application as well as a valuable tool for structuring conversations with potential partners and collaborators.

   PATRIC Infographic  

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