The O'Halloran Group
Identity Design, Visual Explanation, Illustration
The O’Halloran Group is a research and evaluation organization that works in the social sector to measure impact against goals and community needs. KAP was asked to create a unique, modern logo that would capture the energy of the group and visual boilerplate to function as a marketing asset. The initial-based logo design was created to provide a bold visual shorthand. Colour pulls out the "Oh" in O'Halloran - the reaction of clients benefiting from eye-opening research and evaluation findings.