Visual Explanation, Graphic Design, Web Design
ArtsBuild Ontario (ABO) contacted KAP to help them communicate the growing number of services and resources they offer to support arts facilities. KAP took the ABO team through a discovery process that defined and clarified their evolving brand. To communicate the depth of ABO's offering and provide a foundation for their marketing strategy, KAP created a comprehensive visual explanation.
The visual explanation provided the organizational structure for the new ABO website. Pictograms were used throughout the new website to create branding consistency. Sections of the information graphic were printed on individual community engagement whiteboards and used in community-facing ABO events to solicit feedback.
The visual explanation is a brand asset that ABO uses for better communication both internally with staff and board members and externally with arts facility professionals and the arts community.
Community engagement whiteboards: